When you leave high school or college, you typically have your sights set on a bright future. Sandi Capra decided to leave college life at Florida State University and pursue a business career in the insurance industry. Initially, Sandi thought she knew the kind of job she would enjoy. Then she discovered a whole new world.
Throughout an exciting early career, Sandi found herself married to an entrepreneur at the beginning of what would become a hyper-growth company. The experience working along side her former husband was a wild ride, growing a company from $400,000 a year with zero profit to a $70 Million juggernaut. Unfortunately, some parts of the trip were quite painful.
In Episode 109, you'll hear how Sandi applied those painful lessons to bundle her passion for veterans and dogs to serve the non-profit world in amazing ways. Sandi then found herself in private conversations with Chief Marketing Officers driving billion dollar budgets for Fortune 100 companies, which then led to planning and executing a successful non-profit launch in Washington DC, with 3.5 weeks notice... on Inauguration night!
We've all heard the old saying about turning lemons into lemonade. No matter what your circumstance, there are usually plenty of well-wishers standing by to share cute phrases and pretty pictures to encourage you. While the sentiment may be heartfelt, the challenge for many people is simply moving forward. Managing your personal stress is even more complicated when you are the leader of a small business.
In Episode 108, you'll meet Tim Sullivan, a US Navy Veteran and fellow entrepreneur. Tim shares some very personal experiences that led to him leaving the service after a relatively brief enlistment and the harsh reality that awaited him in civilian life. Tim shares what 'HUSTLE' looks like in real life and how he kept creating lemonade despite seriously challenging circumstances.
If you've ever wondered (or are currently wondering) which entrepreneurial avenue is a good fit for you, Tim's insights into the lessons he learned in many different ventures will give you great comfort. Tim's journey finally led to a clear path illuminated by God's peace and forged by his perseverance and tenacity.
What's the difference between average and outstanding performance? There are as many answers to this question as there are experts selling books on the subject. Entrepreneurs, especially those preparing to launch a company or grow into a substantial growth phase, rarely ask themselves this question. Why?
Most small business owners are head-down, working inside their companies. They don't invest the time to step back and evaluate their performance versus the original benchmarks they established to measure success. A complicating factor is that most small business owners never establish clear benchmarks to evaluate their own performance WHEN THEY START-UP. Herein lies the problem.
In Episode 107, you'll meet Robert Teschner, President of VMAX Group, LLC. Rob's a former Air Force F15 / F22 Fighter Pilot who has adapted his personal and professional experiences into a proprietary process to optimize your performance in any size organization. Rob's unique insights will help you look at your capabilities in a whole new way (and be excited about the possibilities).
How many people believe the government has any money? The truth is the only money Washington has is what WE THE PEOPLE, aka the US Taxpayers, send in voluntarily. The US Treasury doesn't have any money sitting around to give you for your small business. However, by legally reducing your taxes, you get access to money that does not require grants, loans or giving away your firstborn child!
Here's a dirty little secret. There are two different tax codes in America; one for employees and one for business owners. If you've ever received a paycheck from your employer, you see all the line item deductions that go to various parts of the government. How much money is collected, how it's spent and policies that determine such actions is a discussion for another day.
In Episode 106, you'll meet two tax professionals, Lyssa Phifer, CPA and Steve Navarro, whose primary focus is helping Small Business Owners save 35-50% on their taxes by following the rules. For nearly two decades, their firm has helped save nearly 3/4 of a Billion dollars in taxes for companies ranging from start-up to hyper-growth... and they've done it without a single IRS deduction reversal! You'll be shocked to learn how you can keep more of your money working for you!
The POWER of Small Business begins and ends with people. That sounds like a standard promotional line, but the fact is the creativity, passion and pursuit of excellence drives a start-up small business like no other organization. If the Founder is not fired up and hungry to learn, then the odds of success are about zero.
In Episode 105, we will examine the first of what we call 7 Founding LIBERTY Principles. We believe the economic Backbone of America is powered by the Leadership of Small Business Founders, employees and their families. Whether you are building a small business alone with the person staring back at you in the mirror or running a thriving, fast-moving company, your strong, personal leadership is essential.
You'll also learn in today's program why it's crucial to know your personal strengths... and not simply your opinion of your strengths. There are simple and scientific ways to know precisely where you are strong in different areas and you need to know in order to build an organization that complements your skills.
This is the first edition of the next generation of PATRIOT MISSION Radio and our new show, The POWER of Small Business. In today's episode, we will layout the premise of the show which is grounded in the horsepower small business in America creates. We will look at the hard numbers in simple-to-understand economic impact, like employment, new companies and value to America.
In our first show in this new season, we take a hard look at why helping entrepreneurs get started right is so important. The seductive voice of the small business siren can encourage you to take risks that are way out of proportion to the potential benefit. How do you begin to weigh risk versus gain? We'll discuss it.
POWER is an interesting word because it can represent many different things to different people. We'll examine a practical analogy between small business and vehicles of different types. In the analysis, we'll also draw out a few parallels from your daily life that may surprise you... especially when you slam the accelerator to the floor.
In January 2011, PATRIOT MISSION was born of a God-breathed vision to Rebuild America through The POWER of Small Business. Co-founders Steve Olds and Greg Land began to design a BOLD Blueprint to execute a simple process to help our fellow citizens understand the impact of entrepreneurship on the economy and by extension, their own lives.
In April 2014, we began to develop the idea that if we created programs to Celebrate America NOW and encourage new small businesses, we could play a major role in MAKING AMERICA STRONG AGAIN. We branded this concept and launched this radio show and podcast with the same name a year later in April 2015 to support this strategy.
By charter, PATRIOT MISSION is not a political organization, so after President Trump began to use similar language in his campaign, it became clear we needed to modify our message. We have decided to narrow our radio show focus on The POWER of Small Business. Our new show will incorporate key elements necessary to support entrepreneurial apprenticeship and recognize small business founders who work their guts out every day rebuilding the Backbone of America!
In Episode 102, we wrap up the third installment of a series featuring Donald Miller's 7 part StoryBrand framework. Today, we explore the two options that results from the Hero's decision when called to action.
What are the specific upsides for the Hero upon taking the prescribed action by the Guide? On the flip side, suppose the Hero of the Story decides to take an altogether different results.
Once you see how the 7 Step StoryBrand framwok fits together, you'll have insight which you can put to use right away.
Episode 101 is the second in a three part series exploring Donald Miller's 7-Part StoryBrand framework. In this program, we examine the transition our story's Hero goes through in an effort to solve three specific problems; an internal, external and philosophical. What the Hero needs to find is a Guide who can come alongside and offer empathetic and authoritative voice.
Once the Hero and Guide make a connection, the solution to the three specific problems requires a specific action plan. The Guide's task is to provide such a plan in simple terms, either as a process plan or an agreement plan.
Then the rubber meets the road when the Guide calls the Hero to action. Just because a plan exists that will solve internal, external and philosophical problems, it's worthless if the hero doesn't use it. The Guide must know how to inspire the Hero to take action.
Episode 100 begins a three-part series reviewing Donald Miller's StoryBrand Framework. This structure helps entrepreneurs understand and implement a consumer centric marketing message that communicates clearly.
The first step in the StoryBrand Framework is the hero of the story. Unlike most entrepreneurs who view themselves as the hero in their own story, Donald Miller helps us understand the client or prospective customer is the hero with particular wants and needs.
Step 2 in the framework drills down into the three different problems the hero of the story must contend with and how their needs translates to opportunity for the savvy entrepreneurs who serve their specific problems.
When you have a quality product or service ready to go to market, how do you begin to prepare your ideal client to make an informed purchase? How do you communicate the value proposition to the qualified buyers? This is an age-old question.
Think about the last commercial website you've visited. What do you see when you look at the website? Do you instantly have a clear idea of what the company does? What do they do that makes your life better?
Does the copy or video on the website move you to action? Very few websites meet this simple test, a test Donald Miller calls, The Grunt Test (so simple even a caveman can understand what you do). In Episode 99, discover a simple paradigm shift that can radically change your effectiveness with your target market.
Branding can be a mysterious topic, even for experienced business owners. In Episode 98, you'll meet Russell Halsted. ALMOST FOUR DECADES in the design, brand building and merchandise business, Russell has had the honor of working on a wide variety of national and international programs.
If you watch TV, or follow any sport at all, you already know his work. Through companies like Reebok, Nike, Russell Athletic, Champion, and Starter, he has worked with the NBA, NFL, MLB, NHL, IRHL, ABL, the Harlem Globetrotters, 146 NCAA teams, the 1996 International Olympics and USA World Cup Soccer.
Russell created United Sourcing of America (USA) to help our citizens consider shopping in America first. Whether you are an experienced entrepreneur or start-up small business, you'll enjoy learning from Russell!
In recent episodes, we've explored the reasons why interviewing quality people who are willing to share their life experiences can help you accomplish your goals much faster. The value of learning from other's history, including their mistakes, is crucial.
In Episode 97, we'll look in the mirror our own experiences, especially earlier in our life and career, and how they can help us immensely. A challenge many young people face is perceived invincibility. In other words, when we are young, we see a bulletproof life ahead that seems a long way down the road.
When you move into the 'geezer class' you begin to realize just how fast life moves. That's why it's important to invest in relationships all along life's journey. Listen in to learn how can you optimize your current circumstances to give you the best odds of lifelong success?
In Episode 95, we discussed the importance of seeking out qualified mentors to help expedite your learning. In today's episode, we examine the practical tasks necessary to schedule and conduct quality interviews with subject matter experts.
Rhett Palmer has been conducting interviews for decades. Rhett has been one-on-one with some of the most prolific Americans in history like Rev. Billy Graham, General Colin Powell and country music star, Garth Brooks.
Find out how Rhett landed these interviews and the process he goes through to prepare for and conduct a quality, interactive discussion. Most importantly, learn how you can do the same thing for personal one-on-one conversations that can help you accomplish your goals.
In today's episode, we are going to explore a lesson you can apply in small, medium or big Business as well as any other organization. This process helps successful people short-circuits the time to increased productivity.
For every role you have in your business and personal life, you can develop specific goals. Every role in your life with worthy goals requires time. Time is the one commodity you can't get back, so the challenge is making the best use of every moment you have. How do you do that?
The fastest way to accelerate your learning is to seek out mentors in areas for which you are psychologically willing to become an apprentice. Listen and learn how to get great counsel from mentors who have 'been there - done that' and then apply what you learn by following ten specific steps to maximize the value.
World-class companies are grounded on core principles... or at least that's what most of them say. The challenge is that more often than not, what is plastered on the wall and what is in the heart of the corporate organization are two different things.
Today's episode is about driving the entrepreneurial vision deep into the culture of a growing organization and the consequences of not effectively doing so. What happens when the message is off? How will your team react.
You'll begin to discover strategies to create alignment that is consistent with the founding dream of the entrepreneur who launched a company of one.
New companies frequently get started because an entrepreneur looks at an old problem in a new way. If you study recent upstarts like UBER or AirBNB, you'll get a good idea of what happens when revolutionary thinking smashes into tradition.
Rocking old industries requires out-of-the-box thinking and is usually received with predictable patterns. In today's episode, you'll get an idea of how strong entrepreneurs engage when they commit to making their mark on the future.
There are personal characteristics necessary to demonstrate BOLD thinking. We'll discuss how this level of clarity can not only impact your company but your community and the nation at large.
What is it like for an enlisted service member, who regularly makes life and death decisions, to begin a transition into a new career in the civilian world? Meet Steve Navarro, a US Navy Corpsman who jumped out of perfectly good airplanes (crazy from a pilot's perspective) and trained with the US Marine Corps around the world.
In this episode, you'll get insight into the value of a veteran who has served in unique environments and how he discovered a path into the financial services industry. Veterans in today's world face a significant series of challenges when it comes to communicating past experiences so that it is relevant to corporate organizations who are hiring.
You'll come to understand how fired up Veterans are to continue to serve in the civilian world. Veterans are also uniquely positioned to pursue entrepreneurial ventures. The cultural transitions are tough on both sides of the equation, but Steve will give you a number of great ideas to maximize performance with veterans and civilians.
In today's episode you'll learn how a group of Moms decided to pursue a vision to serve other Moms. The dream to launch the 'BUGGY BUNCH' started a great local ministry within the framework of a non-profit business.
This show is a case study on the power of a dream and the kind of impact that can be created when you see a problem that needs solving. You'll also learn that there are situations all around you that are invisible to you, not because you don't care, but because you are not in the middle of the circumstance.
Moms with young kids share a very similar experience. No matter what the socio-economic profile of the Mom, the core essence of having a child, nursing a baby, and having little-to-no uninterrupted sleep create an unbreakable bond between these women.
How can your life measurably impact America? This may not be a question you've asked yourself, but consider the implications for a moment. If you live a long, productive life and you achieve the American Dream, will our country be better place? Yes it will.
The question we'll explore in today's show is, how can you objectively measure the American Dream? In a recent study completed in 2016, researchers looked at US Tax Return data to evaluate financial earning results between the generations.
Did you know that 92% of Americans born in the 1940's earned more money than their parents? What percentage of citizens born in the 1980's earned more than their parents? You will be shocked to learn what the number is and how the current small business climate impacts the future.
Every year in America about 500,000 new small businesses start.
Unfortunately, within five years only about half are left standing and by year ten, only 2 are still alive. Some successfully exit, but the majority fail. What if they didn't fail?
What would America's economy look like if, after 2 years, instead of an average of 8/10 startups still in business... 9 were still running? Just this small change, compounded over time, could make an amazing difference on Main Street.
In this podcast, you'll discover a few ideas to consider, especially if you are considering the romantic notion of going to work for yourself. Small business can be exhilarating but it can also devastating if it fails.
The economic Backbone of America is powered by small business. 80% of all new start-ups are companies of one person. Single person entities represent about 80% of nearly 30 million small businesses nationwide. Think about that... nearly 24 million individuals are engaged in entrepreneurship... by themselves.
At the very core, The POWER of Small Business begins with the cumulative energy of these 30 million leaders. How can we measure this power? In today's episode, you'll learn how to understand why we need to look at this energy through the lens of start-up entrepreneurs.
How can you increase your personal and professional energy so that you have maximum impact in your market? When your work and the work of your fellow small business owners is maximized, America's economic impact grows.
Do you ever notice that top performers make time to meet with other people who get things done? Business leaders invest valuable time with each other to continually learn best practices... but they don't just meet and learn.
Business leaders EXECUTE. This is one of the biggest points of differentiation between excellence and mediocre performance. Those who prefer to theorize and talk about ideas but fail to put those ideas to work, never reach their potential.
There are key lessons you can learn in today's podcast that will inspire you to go to work and implement your plans for 2017. Don't make the common mistakes that hold most people back.
The American Presidential Inauguration is a ritual that brings to conclusion what seems to be a never ending campaign cycle every four years. Since America is divided in many ways, half the population is thrilled with President Trump's move into the White House and the other half of America is dejected.
Regardless of your political position, it's important to understand just how amazing America is and why this peaceful transition of power is so unique. Most countries around the world negotiate power at the end of a weapon.
In 1787, the United States Constitution established the parameters which are the basis of this transition of power. What is amazing is the fact a piece of paper and the ideas it represents has led America to be a truly exceptional nation. Listen to this week's podcast and discover how this national concept impact on you.
Every new year, most people start off with a great amount of enthusiasm for goals, changes and big ideas... only to find themselves back to old patterns and results a short time after the annual holiday decorations are packed away into the attic.
How can you develop a plan that will make 2017 successful?
The analogy that helps paint a picture of our life, especially over the coming year is that of a flight plan for an airliner. There are many factors that impact a jet that takes off from Florida headed for California. Have you ever considered the number of mid-course corrections that go into a safe arrival at your destination?
This first 2017 podcast will help you consider a number of practical ways to develop a workable plan that will land you precisely where you want to be this year. Take a few minutes and listed to ways you can tap into the same efficiencies that world-class leaders use to reach their goals.