In January 2011, PATRIOT MISSION was born of a God-breathed vision to Rebuild America through The POWER of Small Business. Co-founders Steve Olds and Greg Land began to design a BOLD Blueprint to execute a simple process to help our fellow citizens understand the impact of entrepreneurship on the economy and by extension, their own lives.
In April 2014, we began to develop the idea that if we created programs to Celebrate America NOW and encourage new small businesses, we could play a major role in MAKING AMERICA STRONG AGAIN. We branded this concept and launched this radio show and podcast with the same name a year later in April 2015 to support this strategy.
By charter, PATRIOT MISSION is not a political organization, so after President Trump began to use similar language in his campaign, it became clear we needed to modify our message. We have decided to narrow our radio show focus on The POWER of Small Business. Our new show will incorporate key elements necessary to support entrepreneurial apprenticeship and recognize small business founders who work their guts out every day rebuilding the Backbone of America!
In Episode 102, we wrap up the third installment of a series featuring Donald Miller's 7 part StoryBrand framework. Today, we explore the two options that results from the Hero's decision when called to action.
What are the specific upsides for the Hero upon taking the prescribed action by the Guide? On the flip side, suppose the Hero of the Story decides to take an altogether different results.
Once you see how the 7 Step StoryBrand framwok fits together, you'll have insight which you can put to use right away.
Episode 101 is the second in a three part series exploring Donald Miller's 7-Part StoryBrand framework. In this program, we examine the transition our story's Hero goes through in an effort to solve three specific problems; an internal, external and philosophical. What the Hero needs to find is a Guide who can come alongside and offer empathetic and authoritative voice.
Once the Hero and Guide make a connection, the solution to the three specific problems requires a specific action plan. The Guide's task is to provide such a plan in simple terms, either as a process plan or an agreement plan.
Then the rubber meets the road when the Guide calls the Hero to action. Just because a plan exists that will solve internal, external and philosophical problems, it's worthless if the hero doesn't use it. The Guide must know how to inspire the Hero to take action.
Episode 100 begins a three-part series reviewing Donald Miller's StoryBrand Framework. This structure helps entrepreneurs understand and implement a consumer centric marketing message that communicates clearly.
The first step in the StoryBrand Framework is the hero of the story. Unlike most entrepreneurs who view themselves as the hero in their own story, Donald Miller helps us understand the client or prospective customer is the hero with particular wants and needs.
Step 2 in the framework drills down into the three different problems the hero of the story must contend with and how their needs translates to opportunity for the savvy entrepreneurs who serve their specific problems.
When you have a quality product or service ready to go to market, how do you begin to prepare your ideal client to make an informed purchase? How do you communicate the value proposition to the qualified buyers? This is an age-old question.
Think about the last commercial website you've visited. What do you see when you look at the website? Do you instantly have a clear idea of what the company does? What do they do that makes your life better?
Does the copy or video on the website move you to action? Very few websites meet this simple test, a test Donald Miller calls, The Grunt Test (so simple even a caveman can understand what you do). In Episode 99, discover a simple paradigm shift that can radically change your effectiveness with your target market.